The TAXMOBIL idea is based on the idea: flat rate. The philosophy behind it is: “Many pay little instead of few who pay much. ”The “critical mass” which is necessary to become rentable is supposed to be reached shortly after the launch. A favourable price and a high attractiveness are important for the success. Need and purchase barrier are not quite aligned. The bigger the stress ratio is, the more attractive it is for the market. The high need of mobility together with attractive services creates a high demand. Because of the favourable price, the purchase barrier is low.
By dint of this price, the company disposes particularly in the launch stage of the project of an excellent instrument to manage the sale of the cards. This sale is supposed to grow together with the transport capacities and the organisation structures.
The gain potential is lying above of all in the relation between number of clients and the actual users. The transport capacity in the area of short routes and close-up ranges is going to increase considerably by occupying the cars with three or more clients on average. Furthermore, a TAXMOBIL client is not going to use his card actively 24 h/ day and actually drive. There is corresponding experience to be found in areas as telecommunication and Internet providers. Once it is well-rehearsed, this service is not going to be claimed by more than 7 % of the card owners at the same time.
The break-even point (costs = earning) is going to be reached by a TAXMOBIL city head office already at a market share of probably 11 % based on a card price of 48.00 euros. The break-even point can already be reached within six to nine months after the operational start of the offices.
The calculation has of course been verified by an independent accounting company.
The profitability has been examined and confirmed in a long-term company analysis. The last update took place on 20 April 2009. Please check as well the “check analysis”.